Values, Mission & Vision


Within and beyond sport, values help to determine a team’s focus, establish norms of acceptable behavior and directly influence a team’s functioning and performance. A team’s value can dictate to team members how to behave, communicate, cooperate, and deal with conflict. When clear norms are set, everyone on a team is more likely to follow them.

Diversity and Inclusion

Sports involves not only players having different sets of skills but also players having differences in beliefs, opinions, and experiences. It is by embracing these differences that we allow the realization of goals and accomplishments. Diversity is so important since it promotes creativity, unique perspectives, and new opportunities. Diversity and Inclusion are key to allow our teams to thrive in a similar way.


The culture of excellence model guides our strategies to improve our team’s sport’s culture with the goal of achieving enhanced performance outcomes. By understanding that success and failure isn't measured by wins and losses, but by achieving personal excellence, we give ourselves the best opportunity to succeed in sport and in life.


Working strenuously toward challenges, maintaining effort and interest over years despite failure, adversity, and plateaus in progress. The gritty individual approaches achievement as a marathon; his or her advantage is stamina.


To form and promote an exclusive platform for Sports & Lifestyle cultural experience where we create a vibrant society with fulfilling lives through the promotion of social wellbeing & healthy lifestyle. We will create a differentiation factor in the industry through providing students, directly and through strategic collaborations, with the best training, helping them develop their skills and reach their full potential.


As a leading sports facility, Champs Sports Club aims to set the example for greatness and sportsmanship across the middle eastern region. We aspire to excel in the field of sports and be amongst the top teams on a regional and global scale. We are working hard to enable UAE elite athletes to break through their barriers and train to reach their full potential. Putting our students on the right track for success, as well as making a name for them in the world of sports is our top priority, and biggest vision.